Privacy Policy

Nova Vox AI Ltd
Company No: 16471103
Registered Office: 8 Royal Parade, London, United Kingdom, W5 1ET

Last updated: 25 February 2026

1. Our Role

For the purposes of UK data protection law, Nova Vox AI Ltd acts as a Data Controller in relation to personal data processed through our website and marketing activities.

Where we provide AI services to business clients, we act as a Data Processor under a separate Data Processing Agreement.

2. What Data We Collect

Depending on how you interact with our website, we may collect:

  • name and business name;
  • email address and telephone number;
  • enquiry details submitted via forms;
  • information provided during demo AI conversations;
  • IP address and device information;
  • website usage data and logs;
  • cookies and similar technologies.

Please do not submit sensitive or special category personal data via our website.

3. How We Use Your Data

We use personal data to:

  • respond to enquiries and demo requests;
  • provide access to demo AI assistants;
  • manage client onboarding and support;
  • improve our website, services, and security;
  • comply with legal and regulatory obligations.

4. Lawful Bases for Processing

We process personal data under one or more of the following lawful bases:

  • Legitimate interests in operating and promoting our business;
  • Contractual necessity where processing is required to provide requested services;
  • Consent, where required (for example, certain cookies or marketing communications);
  • Legal obligation where applicable.

5. Demo AI Assistants

Our website may feature live or interactive AI assistants for demonstration purposes.

Interactions with demo AI assistants may be: – recorded; – transcribed; – reviewed for quality, training, and development.

Users are informed at the start of the interaction that AI technology is in use.

6. Cookies & Tracking

We use cookies and similar technologies to:

  • ensure website functionality;
  • analyse website usage;
  • improve performance and user experience.

Where required by law, cookies are used only with your consent. Further details are provided in our Cookie Policy.

7. Data Sharing

We may share personal data with trusted service providers, including:

  • CRM and automation platforms (e.g. Go High Level);
  • telephony and messaging providers (e.g. Twilio);
  • hosting and analytics providers.

All providers are subject to contractual data protection obligations.

8. International Transfers

Some service providers may process data outside the UK. Where this occurs, we ensure appropriate safeguards are in place, including standard contractual clauses or UK-approved transfer mechanisms.

9. Data Retention

We retain personal data only for as long as necessary for the purposes described in this Policy, unless a longer retention period is required by law.

10. Your Rights

You have the right to:

  • access your personal data;
  • request correction or deletion;
  • object to or restrict processing;
  • request data portability;
  • withdraw consent at any time (where applicable).

Requests can be made by contacting us using the details below.

11. Security

We implement appropriate technical and organisational measures to protect personal data against unauthorised access, loss, or misuse.

12. Contact Us

For data protection enquiries or to exercise your rights, please contact:

Email: support@novavox.co.uk

13. Complaints

If you are not satisfied with our response, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO): www.ico.org.uk

14. Updates to This Policy

We may update this Privacy Policy from time to time. The latest version will always be published on our website.